Welcome to Big Life Experiment where I help you intentionally create a life as unique as you are so you can unleash your potential and live true to you.


Goodbye burnout. Hello BIG LIFE!

Hey, I'm Joe.

Founder of Big Life Experiment

After experiencing my first burnout in 2009 (an explosive cocktail of partying and work stress), I began doing the inner work to take back control of my mind, figure out who I am and how I want to live my life. 

In 2019 –  after another major burnout – I finally escaped the love/hate relationship with my 15-year TV career to start living the life I’d been dreaming about for years.

I’d ticked all the traditional boxes of success (good grades, good university, good career, nice home) yet felt lost and unfulfilled with my ‘nice life’.

Living what I call ‘The Prescribed Life’ – rather than one I had consciously designed. A life unique to me.

On my journey of personal and spiritual growth, I’ve redefined my priorities, gained valuable insights and learnt powerful tools that have transformed my life.

I’m now a Writer & Self Development Coach on a mission to help you figure out who you are, what you want and how to create a Big Life.


To figure out who you are, who you want to become and how you want to live your life it’s important to learn.

To LEARN different perspectives and different ideas.

To PLAY, be curious and experiment.

To dive inward and QUESTION yourself and everything you’ve been taught.

Because YOU are unique and what works for someone else’s life, might not work for yours.

And finally… to take a break from all the doing and create time and space to BE in sit silence and solitude so you can reconnect with who you truly are.

So you can unlock the the best version of YOU and start living the life you really want. Your BIG LIFE.

It’s your life and you get to design it your way. So let’s get our white coats on and start experimenting so we can figure some sh*t out… and have fun along the way.


1:1 Coaching

Private & Personalised 1:1 Coaching to help you figure out a new direction for your work and life.

Get to know yourself at a deeper level, experience day-to-day fulfilment and start taking action towards your goals and dreams.

The Playbooks

Information is not transformation.

Interactive eBooks designed to educate, unlock the answers from within and give you actionable steps to put into practice what you learn.

Your Mind

The Playground​

Play ✪ Experiment ✪ Experience ✪ Transform

Self-led programs and challenges to help you work on yourself and up-level your life.