Figure out the work you actually want to pursue
Discover your unique gifts, strengths and interests
— and how to turn them into meaningful work.
You're good at your job.
But you're just not sure it's the right one.
There’s a quiet voice underneath — the one you try to ignore on Monday mornings — that keeps asking the same question:
Is this actually what I’m meant to be doing with my life?
You want work that feels meaningful and gives you purpose.
That you’re naturally good at and passionate about.
That allows you to positively impact people’s lives, express your creativity, or both.
Work that doesn’t feel like you’re just showing up for a pay cheque.
The problem is you just don’t know what that is yet — or how to figure it out.
Hey, I'm Joe!
I spent 15 years in the same career before finally walking away because my heart wasn’t in it — and I was done with…
The long hours.
The stress.
The burnouts.
I had a good job, good paycheque and a nice life, that looked impressive on paper and sounded great to everyone else — but on the inside I wasn’t fulfilled.
I wanted to do work I was passionate about, aligned with my strengths and interests. Work that allowed me to express my creativity, explore my potential and positively impact people’s lives.
UNLOCK YOUR PURPOSE is what I wish I’d had when I was questioning my path.
A process that would have saved me years of exploration, overthinking and going round in circles trying to decide on a new direction for my work.
If you’re good at what you do, but quietly wondering if there’s work out there that would actually light you up…
UNLOCK YOUR PURPOSE is a self-guided process for figuring out the work you’re actually built for.
It’s not a personality test or a list of career options.
It’s a structured, self-reflective process that helps you look inward to get clarity on your gifts, strengths, interests and experiences — so you can connect the dots about what you want to do with your life.
Join 450+ people who have started figuring out the
work they want to pursue through this process.
INTRODUCING
Figure out the work you actually want to pursue
Discover your unique gifts, strengths and interests
— and how to turn them into meaningful work.
Here's what's inside:
LESSON 1: YOU ARE UNIQUE
This is where the work begins: returning to who you are beneath everything you were told to be — and reminds you that your desires exist for a reason.
LESSON 2: COMMON PURPOSE MISTAKES
Why everything you’ve tried to discover your purpose hasn’t worked — and the four traps to avoid so you stop searching in the wrong places and start looking in the right one.
LESSON 3: REDEFINING PURPOSE
This lesson reframes what you’re actually searching for — and shows you that clarity lives in the questions you ask, not the answers you’re waiting for.
LESSON 4: STARTING WITH A CLEAN SLATE
Before you can get clear on what you want to do, you need to get honest about what you’re done with. This is where you draw a line in the sand — identifying what no longer fits so you can create space for what does.
LESSON 5: TAPPING INTO YOUR UNIQUE GIFTS & TALENTS
Through four areas of deep self-reflection — your gifts, your curiosity, your past experiences, and how you want to serve — you start seeing the threads that connect them altogether. This is where your new direction begins to emerge.
LESSON 6: PUTTING IT ALL TOGETHER
This is where you turn everything you’ve uncovered into real movement forward — messy action, first experiments, and a direction you can actually start walking toward to create a new path for your work.
What others have experienced
going through this process:
Di
I gained clarity on my purpose, started seeing a clearer vision for my future and the conviction to go for it.
The content, questions and prompts helped me to see where I was playing ‘not to lose’ in life instead of playing to win. It’s like looking at life from a whole new perspective. I feel a lot lighter.
Sarah
The content in this program ‘lit me up’ in a way I haven’t felt for a while and I feel re-energised and back in charge of my life.
It has helped me look inward to find my passion again and I now feel much more connected to living my true purpose.
Emily
I was looking for inspiration and guidance about how to fulfil my potential and to find out what it is that would make me love my life again.
I’ve been inspired and found the energy to look into my dream and start on the first small step which before seemed impossible. You’ve made me believe in myself!
FIGURE OUT THE WORK YOU ACTUALLY WANT TO PURSUE
$67 USD
✔️ 6 in-depth self-paced video lessons and a self-discovery workbook
✔️ A structured process to identify your unique gifts, strengths and interests — and how to turn them into meaningful work
✔️ Practical action steps to start moving toward a purposeful direction
✔️ Lifetime access
Sarah
I started to tap into what makes me tick, things I had long buried and it dawned on me that things didn’t have to be like they were, I could follow a different path.
Since that moment I’ve known things have to change and have already asked work if I can go part-time. The ball has started rolling!
Sally
I had a lot of lightbulb moments, and that feeling of pieces falling into place.
I felt like I was not living up to my potential and all that I can be for so long. It felt really empowering knowing I was doing something to take control back of my life. For the first time in a long time, I feel excited for what’s next.
Amy
I so many moments of clarity that literally LAUNCHED me forward in my life journey.
I gained a fresh perspective on where I was at in my life and where I want to go and I’m now able to take the relevant steps I need to live a more purposeful and fulfilled life.